So you have a web site? …
me too.

It’s like having a car … everybody has one. Some people are driving a Jaguar with an internal Bluetooth, Ipod hookup, Sirius satellite radio and a GPS … and others are driving a 12 year old Jetta with a broken AM/FM radio, 3 dog eared maps in the glove compartment, a Bluetooth hanging from their ear and they hum while driving.

An old web site in the world of today’s technology is anything over 5. Many sites developed before a few years ago are the typical formula of web 1.0 applications … a brochure of the internet, no interaction or functionality and certainly not optimized for the way search engines work today. Well planned and executed web sites can be compared to excellent sales people, offering comprehensive information, tools and

opportunities for clients and consumers to learn, to shop and ultimately to buy products and services. This is the best investment for any business because it is controllable, fluid and best of all … measurable.

Staying current with technology and design is important, but staying current with measurability, working with a good search marketing program, checking your Google Analytics and expediting a regular e-blast program will bring activity ... and the site is always up, has no sick days, works hard, reports back … it’s a no brainer.

Get your web site optimized, give it a face lift, work on the functionality … feed and water your web. It’s like the campaign for VW … do you merely own a car … or are you a driver?

I’m Gemini and I work wonders on the web.