Political jargon …

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Ok … I’m guilty. I listen to political talk radio and television way too much. Hey, I’m practically having relationships with pundits and news anchors. And goodness knows I love a rousing debate. What I also find pretty interesting is what I call politispeak … the jargon of politics. Do any of these sound familiar?

“At the end of the day
Geez… everyone seems to know what will happen at the end of the day – the proverbial “wrap-up” phrase which I find to be hilarious. Know what actually happens at the end of my day? A really good cocktail.DemocraticLogo

“The fact of the matter”
Oh this is good. What fact are they referring to exactly? This expression often precedes a diatribe from one side or the other which covers talking points and serious partisan rhetoric about that darn matter. Maybe it’s just time filler… a breath catcher, if you will.

“Fundamentally flawed”
This is a big favorite since I love alliteration and this expression says “Your idea sucks” in such a polite way.

“The American People want”
Now there is a broad brush expression if I ever heard one, and it’s one that many people use. The fact of the matter is (sorry, I couldn’t resist but this is true) we are seriously divided as to what we want … and no one side can claim to know what The American People really want unless some bipartisan legislation has a 70-80% approval rate (I highly doubt it).

“The war on …”
Apparently we are always fighting a war on or about something … women, race, taxes, religion, drugs, 16 oz soft drinks. Pick your noun and head for the bunker as a war may very well be declared on it.

“With all due respect”
This one is very entertaining and generally precedes a real clear insult to the opposing side. After all,  one can hardly say “I’m going to be disrespectful to you and your ridiculous p.o.v. right now”, so one uses the disclaimer to sugar coat the diss. Then pow!     *rolls eyes*

“Frankly”
Does this really mean one is about to be candid or honest?

“The folks”
Ah yes, we are often referred to as folks. Is this a warm and fuzzy colloquialism for the American people? Or is it referring to commoners? Because in my world “folks” means my parents. I’m just sayin’.

“Bailout”
Let’s see. We had the auto bailout, the bank bailout and the Mac and Mae bailout. Since when did a term associated with doing (or not doing) jail time become synonymous with government lending paid for by the taxpayers?

“Too big to fail”
This is the ever famous theory which asserts that certain corporations, particularly financial institutions, are so large and so interconnected that their failure would be disastrous to the greater economic system, and they therefore must be supported by government when they face potential failure. Oy vey.

In my view, we are currently experiencing the most polarized political debate in decades, with rhetoric on both sides of the political aisle (ah…another interesting term) at an all time fever pitch. I can only hope things will calm down so the changes that this nation so desperately needs can actually get accomplished. As “the folks” used to say, actions speak louder than words.

(Laughs … instead of cries)

Are you really a Frank Perdue?

Many companies have attempted, but few have succeeded, in making their owner, CEO or founder the face of the brand.  Frank Perdue did manage to become the face of the brand in his family chicken business … but as the story goes, he also frank perduebelieved in the power of a talented advertising agency and did his diligence when he set out to hire one.  And with that, Frank’s relationship with Scali, McCabe, Sloves began.  As told in Esquire Magazine, Ed McCabe, the copywriter who eventually made Frank famous said, “You know, Frank, I’m not even sure I want your account any more because you’re such a pain in the ass.” Unperturbed, Frank agreed with McCabe and just went right on asking questions and making comments. In the end, the iconic platform line “It takes a tough man to make a tender chicken” was introduced. By appearing in more than 200 commercials beginning in the 1970s, Frank Perdue became the face, voice and name of the chicken industry. His TV appearances created remarkable name recognition for his company, Perdue Farms. Frank Perdue died in 2005 at age 84. That year, his company achieved over $2.5 billion in sales.

BRANDS-popupDave Thomas, The founder of Wendy’s was a regular in the hamburger chain’s commercials and appeared in over 800 TV spots from 1989 until his death in 2002. Alas, they were never to reach the popularity of the 1984 spot “Where’s the beef?”

Entrepreneurs and business leaders at all stages of their company’s successes have been tempted to put themselves in the spotlight but there are some considerations on such a choice. When Men’s Warehouse changed hands there was something missing in their advertising and that was the voice of George Zimmer, the founder, whose voice was deeply connected with the brand for 25 years. “You’re going to like the way you look, I guarantee it” was not a campaign they would be able to use again without that signature voice.

Other successful CEOs and founders have been able to make this formula work, among them,  Orville Redenbacher, Roger Riney, (Scott-Trade), Charles Schwab, Lee Iacocca and famously successful, Martha Stewart.

That being said, there are many more CEOs, owners and founders that do a poor job of becoming the face of their brands. I often see local advertising for medical procedures, dental offices, law and plastic surgery practices that feature the faces of the practitioners, and I’m not at all sure what they are going for.

Becoming the “face” of a brand can work IF you have the right fit, a strong agency, a sound strategy and a reason to believe.  Not every face is ready for prime time … just sayin’.

Email-Fatigue … Are you responsible?

online shoppingI’m an online shopper … I admit that I love to shop in my jammies, capitalize on free shipping and use promo codes.  I keep a running list of what is to arrive and use my Amex card to get points … it’s true, I’m a user.  I have my favorite sites like Proflowers and Chicos … but seriously, do I have to hear from them every day?  I think not.

So I am forced to use the unsubscribe button … or face deleting the sale flyers in my email that proliferate at an alarming rate … I mean who buys flowers every day?  Someone who is either in love for the first time and has unlimited funding or a relative in the business?  So I unsubscribe. But low and behold … the emails come back. Grrrrrr. I read the fine print which admittedly informs me that that my email address has been sold to a third party who is sending me email on behalf of Proflowers … really?

Email pollutionEven when loyal to a brand or service, subscribers can experience email fatigue and choose to unsubscribe.  And once subscribers unsubscribe, they become detached, literally and psychologically, from an advertiser’s messaging.  So how do you as an advertiser protect your customer (and your business) from email fatigue fallout?  Follow some simple rules of e-mail etiquette.

 

  1. Don’t spam your list.  Determine the frequency that you should be using with your client list and stick to it.
  2. Don’t over-automate. Sending automated messages can be useful, but be sure you balance the automated messaging with the non-automated so you are nurturing your contact list … not alienating them.
  3. Respect the unsubscriber’s choice. It’s the law that recipients must be allowed to unsubscribe from your list, so please make it easy for them to do so.
  4. Scrub your list regularly. Determine the difference between soft and hard bounces and make sure to take off the addresses that have permanent delivery issues.
  5. Test your e-mail. Just as you would proof anything, proof your e- blast by sending a test to a small group and making sure the message is working and the subject is not ending up in the “junk” folder.
  6. Personalize. Send the message from a real person in your company and send it to a real name.  This is more welcomed than “Dear customer”.
  7. Be mobile-friendly.  Make sure your e-mail looks good on a mobile device.
  8. Offer a text version – just makes sense.
  9. Make e-mail attractive but do not use JavaScript and flash, which will be annoying to the reader.
  10. Avoid spam trigger words in your subject lines.  There are spam trigger lists to consult – just do it.

Happy e-mail customers make for successful e-mail campaigns … just sayin’.

Making a Case for “Case”

Fps or FPS …

Here is where case makes
a big difference.  If displayed
in logreg-shorts-1aflatedtsmwer case, fps is short for frames per second, a measure of how much information is used to display motion video. The term applies to both film video and digital video.  Since each frame is a still image, displaying frames in quick succession creates the illusion of movement. The image of the skiers is approximately a half second of frames display.

If seen in capital letters FPS is short for “First Person Shooter” … and this pertains to the video game genre where the gamer can only see the character’s hands holding a weapon on the screen. Games that involve first person shooting are great for letting off steam. While playing, one often times dies, or in attempting to heal, grabs a medical kit and as we say in gaming, lives to die another day.

Gaming has served yet another educational function … especially for people like myself … the visually cursed. I realized very soon that the resolution and display of the graphics in my video game needed to be very crisp and fast – for this the fps (the refresh rate of video) needed to be 30 frames per second for a great display experience sFirst-Person-Shooter-games-1024x819o a high definition graphics card is essential. Only Nvidia or AMD will do. Every time I buy a new computer I need a high end graphics card … cha-ching (see what I mean about visually cursed?).

This also means a fast connection is required – so no DSL for me. Fiber optic is supposed to be the fastest – so depending on where you live and how the data is delivered determines your speed for MMORPG (massive multiplayer online role-playing game). Also, many of us are in voice as we game together … so that also drains your signal.  I never knew I would learn so much about computers playing online … but hey – it’s good to still think like a 23 year old on occasion.

Contactless Communication

Close enough to kiss … but shopping instead

Soon SmartPhones will be used like credit cards and the need for carrying all images (1)those plastic cards on your keychain or in your wallet will seem positively primitive.  NFC technology is here and traces its roots back to radio-frequency identification or RFID (the wireless use of electromagnetic fields to transfer data, for the purposes of automatically identifying and tracking tags attached to objects that contain electronically stored information).  What does it all mean … let’s break it down.

visa-iphone-contactless-payment-in2payNear Field Communications (get it … near the field … lol) is a set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into proximity, usually no more than a few centimeters. This shorter communication range is more optimal for security reasons than RFID, which may be able to transmit data from hundreds of meters away.

Who is at the forefront of NFC technology?  In 2004, Nokia, Sony, and Philips came together to form the NFC Forum. This group is dedicated to promoting the security, ease of use, and popularity of near field communication. It aims to educate businesses about the technology and upholds standards that allow NFC to operate between different devices. Those who wish to create NFC compliant devices must meet these standards set forth by the NFC Forum. This ensures that any user with any NFC device can use it with any other NFC device or NFC tag.

Who’s currently in on the action? Google has launched Google Wallet that supports MasterCard PayPass, PayPal offers money transfers between smartphones, and other companies are expected to follow suit. As the technology grows, more NFC compatible smartphones will be available and more stores will offer NFC card readers for customer convenience.

So there it is, just wave the smartphone over a NFC compatible device and actually pay a merchant. I mean … .what’s not to love?  There is a strong chance Apple’s iPhone 6 will include NFC-compatibility. If so … that will be a game changer. Apple is the only smartphone manufacturer that has enough influence over its customers to change payment behavior en masse.

Let’s go shopping!

 

 

 

Apps to Live By (come on get appy)

Where would we be without them … those apps we have learned to depend on.
Our handhelds hold google walletthe keys to our lives and that is likely why you see people in the streets, supermarkets and restaurants looking at their phones. For me…the more paper I can eliminate, the “appier” I am.

I recently installed the Google Wallet – and wow – am I glad to remove all the loyalty cards that have been crowding my keychain!  Now I simply open the app, show the loyalty card and the cashier can scan my phone.

When shopping … if I see the logo for NFC technology, I can use my Google Wallet to tap- and- pay utilizing contactless payments.  Can it be this easy?

wazeWhen I am driving anywhere over 30 minutes I depend on Waze for real time traffic and road information. This app also indicates where the most economical fuel is located … who could ask for more?

And here is another great app – Big Oven, a cooking app that helps you with step by step cooking directions, creates a shopping list and even provides nutritional big oveninformation (ok, that might be over the edge). I love the design which features a user friendly interface and appetizing images. I keep this one on the tablet so I can have larger pictures and allow the husband to be influenced (*wiggles eyebrows*) which is always a good thing.  It even helps you use left-over’s which is economical … so let’s see what’s in the Big Oven …then let’s eat!

shazamFor those who love music (wait …that’s me) here is a great app, Shazam.  This app will recognize music and media playing around you and identify it for you.  It will additionally create a playlist for you and … of course direct you to iTunes so you can make a purchase it if you like.

As a coffee drinker, nothing is more convenient than my Starbucks card. Flashingindex the phone is way easier than finding the little card when I am standing in front of my favorite barista … and I can always load using the convenience of my laptop so I’m never charging/signing at the cashier … I love this app.

An how can any of us live without our banking app.  Forget to pay a bill, check a deposit … transfer money … the bank is right there in the palm of your hand. I can remember when the first ATMs showed up and we thought they were the coolest … but now that acronym just means “at the moment” *smiles*